Fairtrade Model & Approach

Fairtrade Model & Approach

Fairtrade is a simple way through which each one of us can support millions of farmers and workers who make and grow our food and clothes.

Fairtrade is an alternative approach to conventional trade. Fairtrade works across food and fashion supply chains and supports businesses to on their journey towards fairer, more sustainable and responsible trade. Fairtrade further fosters relationships between businesses and the supply chains while the internationally agreed Fairtrade Standards serve as guidance to these businesses to redefine conventional trade.

When farmers and workers can sell on Fairtrade terms, they get a better deal: an opportunity to improve their lives, earn better and can plan for their future. All this because you, as a consumer, choose a simple yet powerful way to empower these communities, by making fairer choices through Fairtrade. 

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